Online!
You might say it's only appropriate for a radio station with an older demo to put an ad in an old fashioned medium like a newspaper. But I realized I hadn't seen one in a while. So it's only fitting it should feature a pic of a cassette tape and pump up AM740, aka Zoomer Radio.
This was in the news section of the Toronto Star on Saturday:
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I can't recall a single ad I've seen online which is why they are, for the most part, so cheap.
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I've never seen a piece of zoomer marketing creative that hasn't made me cringe.
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I remember when news network CKO wanted to place ads in the newspaper telling readers they wouldn't need a newspaper anymore, papers refused to carry it.