It's a format that originated in the U.K. on digital radio. And now it's coming to North America. But could this idea actually catch on here?

It's called "Podcast Radio," and rather than just play one online show after another, it's designed to select "clips" from various podcasts and play them in rotation like songs on a music station. It's hard to see how this will work, exactly, because podcasts are subject specific and while you might like Alan Cross' "History Of New Music," you may not like the next clip on say, climate change or politics. 

Here's how those behind the idea describe it, including the concept of "podjocks" instead of rock jocks. 

"...its format will evolve to sound more like music radio with podcast audio clips played and rotated like hits, currents, recurrent and gold linked by the podjocks.

 “Imagine your favourite music station but instead of the music, you’ll hear podcast clips instead. Think of it as speech radio in the style of music radio. We plan to apply to podcasts established music radio techniques to create an engaging and entertaining speech station.”

So do you think this could work here? I have my doubts, but I'm constantly surprised by what people will listen to.

The UK's Podcast Radio is heading to the US