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October 20, 2022 7:17 pm  #1

Sign Of The Future: Even With Sports, Streaming Still Beats Broadcast

The numbers are in and they tell a tale that will surprise no one. Despite the presence of big attractions like the NFL, new figures from the U.S. show streaming viewership easily beats both cable and especially broadcast TV. 

If this continues - and there's no reason why it won't - get ready for pay TV to one day be the only TV that's left. 

Despite Football’s Big September Debut, Broadcast And Cable TV Viewing Still Didn’t Equal Streaming During The Month, Nielsen Says