I mostly ignore radio ads, switching the station when one that especially annoys me comes on. (It's incredible how many of those there seem to be lately!) 

But there's one on endless rotation at nearly every station that plays at all hours of the day, and this morning, I heard its latest incarnation with a statement so blatantly ridiculous, I'm not sure how they can even be allowed to say it on air. It's for that horrible phytoplankton product, which seems to come on every break. They're certainly pushing it hard. 

For one thing, they never actually tell you what it's supposed to do for you. That may be a function of the law regarding advertising such products, but it also could be that it actually doesn't do anything at all. But the statement that really bugs me is the new one, which states, "It's the greatest discovery in Canadian history!"

Not since the 1-800-JUNK people claimed that "we'll be there before you hang up the phone," has a more questionable claim been stated on the public airwaves. The greatest discovery ever? Really? Better than the telephone? Better than the polio vaccine? Really? 

And by the way, can a substance that grows in the water even be considered a "discovery?"

Yes, I'm going overboard on this, but this kind of thing goes on and on and they never seem to get called on it. I get that they're allowed to exaggerate in advertising. But doesn't there have to be at least a grain of truth in it somewhere?