I’m not quite sure how the assembled multitude that gathers here will react to this. Sure, stations like CFRB are running a really-doesn’t-show-you-much webcam. (Or at least they used to – at last check it was gone from the Newstalk 1010 site.) But a Minneapolis rocker, KWTN-FM (branded as GO Radio), is actually doing a lot more than that. This may have been around for a while, but it’s the first time I’ve seen it. And “seen it” is the operative term.  
 
In essence, the station aimed at Millenials outputs a major video component on their website, allowing listeners to either stream its on-air audio like everyone already does, or watch content that goes along with their programming. In most cases, it’s the video of the song they’re playing. But having monitored it for 15 minutes or so, they also occasionally show a matching TV-like spot with a commercial. (The rest of their sold time just uses a graphic showing a “Three Minute Promise,” a vow that they’ll never air more than three minutes of commercial time in a row.) 
 
In addition, at the bottom of the screen, they run concert announcements, promos, Facebook page links and tweets from station staffers.
 
According to a press release by Chyron, the TV graphics company that created the software behind the video presentation, “When a DJ cues a song for playout, Visual Radio matches the audio file with XML data for the corresponding music video and syncs the two together for playout...Go Media recently added the ability to display Facebook, Twitter, and Instagram feeds from the audience in the "lower third" area of the currently playing video.”
 
The station claims to have up to 50,000 people tuning into their “radio TV broadcast” every month.
 
While it’s an impressive idea, does anyone actually want to watch their radio? And is it worth the trouble and expense? Judge for yourself here.