Only three points separate engagement from brand awareness as a priority among almost 4,000 marketers surveyed.  Yes, radio establishes pre-need brand awareness better than most.  Now, let's go one step further and be known for engagement.

As our clients increasingly demand accountability and attribution from their ad campaigns, what 52 week engagement strategies can you come up with for your clients' customers to justify 52 weeks of bigger dollars?  Here's an excerpt from the 2016 State of Marketing Report from Salesforce: