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November 26, 2021 4:52 pm  #1


New Ratings Service Unveils #s For Small Markets Numeris Won't Touch

Broadcast Dialogue lists the small market numbers, including Guelph, Sarnia, Chatham, Peterborough, North Bay and Owen Sound among others. They're from a firm called radioCount and they're trying to carve a niche into the Canadian radio ratings market where Numeris no longer treads.

Small Market Stations Ratings

 

November 26, 2021 6:11 pm  #2


Re: New Ratings Service Unveils #s For Small Markets Numeris Won't Touch

North BayCountry 90.5 grabs the #1 spot for A12+ with an 18.6% share of hours tuned. Taking the top spot for F25-54 was Country 90.5, posting a 26.3%

Helluva start.

In the markets I'm familiar with, these numbers seem in line with what Numeris reported in the past.