sowny.net | The Southern Ontario/WNY Radio-TV Forum


You are not logged in. Would you like to login or register?

April 8, 2016 7:14 pm  #1


Which of these constructs will grow radio sales in future?

There's a junior radio sales position open: no current accounts, straight commission, in a major market. I know sales managers in small and mid-markets who've started radio rookies on a base of $800 per week to $1,100 per week, and in case after case, they've become highly recruited sellers and stellar managers.

In an increasingly competitive advertising marketplace requiring better skill sets, is it wiser going forward to attract and invest in better qualified candidates, or take the former approach?
 
See the link to the compensation structure that’s working even better than straight commission, as documented by the Harvard Business Review…

The result?  Total sales increased. Attrition dropped. Retention rose.  Profits went up.  Cost of sales stayed the same.  It's good to know that the radio industry can enjoy the same scenario: 
Using the “even better than straight commission” compensation structure, see how these companies exploded profits, as per the Harvard Business Review.

Last edited by Andy McNabb (April 8, 2016 7:15 pm)


Andy McNabb
AndyMcNabb.com