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April 6, 2016 9:43 pm  #1


How To Tell If Your Radio Sales Compensation Plan Limits Your Growth

Here's two of several ways that - almost immediately - fix our industry's flat-lining revenue.  
1.  Give even the smallest market's advertisers millions of dollars in notarized results they can measure to the penny (it's been done thousands of times, it doesn't require more work and it keeps sellers focused on what they're doing - but that's another conversation for another day).  

2.  Another, is to examine success parameters of compensation structures that lift individual and sales team results.  I did exactly what's in this link with three of my sellers and they immediately jumped overall station retail ad sales by 15% - on top of a mature revenue base - as it gave them the confidence to ask for more dollars, with more commercials, at higher rates.

Don't take my word for it - look at what works.  I'll be happy to share more if you want - paying it forward.  

Last edited by Andy McNabb (April 7, 2016 8:24 am)


Andy McNabb
AndyMcNabb.com