Speaking of odd prizes, I always wondered what people who won "zonks" on Let's Make A Deal did with those offerings and whether anyone actually took a zebra home with them. After all, rules are rules and if you win (or lose) a booby prize, I'm quite certain you're legally entitled to claim it in lieu of an alternate offer. 

And then I found this article in a 1977 TV Guide that answered that question once and for all. Some people did want the most ridiculous things. And the show was obliged to give it to them, one way or another. 

It's been done in the U.S., as well. The publicity value of "Giving Away A Baby," is what makes it work. It's a bit sleazy but it gets attention, which in the end is likely all that counts. And the strangest part is that if the fertility treatments don't actually work, it could be argued that they really haven't given away the advertised prize at all! (Although I'm sure legal would say it was the 10-grand that was the real value, not the kid.)