(Via RadioWorld - Admittedly US data, but interesting all the same...)

New media advocates like to proclaim that the end is near for traditional radio. But recent research shows that 92 percent of those surveyed listen to radio for an hour or more every day. The recent release of Jacobs Media’s Techsurvey11 has good news for radio, even as the number and size of radio’s competitors are increasing.

METHODOLOGY
TS 11 includes two “pyramids” that track the ways in which consumers are using their new media entertainment and information options. The traditional Media Usage Pyramid consists of gadgets such as smartphones and smart TVs, along with big media activity, including TV-viewing and radio-listening, as well as key activities (social media, audio- and video-streaming).

New to this year’s Techsurvey11 is a Brand/Platform pyramid, which provides broadcasters with a visual look at the specific channels their audiences are using regularly, ranging from SiriusXM to Pandora to YouTube to Twitter.

The Web-based survey polled some 41,000 respondents spanning four generations. They comprise listeners from 220 stations in the United States and Canada, representing 13 radio formats. Some of the results gave numbers and structure to well-known trends, but there were a few surprises.



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