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June 3, 2015 11:44 am  #1

Is Howard Stern About to Change the Media Landscape - Again?

(Via Daily Finance)

Should the notorious 'shock jock' defect for another company, look for radio broadcasting to change drastically in his wake.

Howard Stern loves to work himself into fits of righteous anger.

Not long ago, the management of his present employer, Sirius XM (SIRI) satellite radio, became the target of his ire. Stern was upset that, according to him, they had agreed to a later start for his regular live broadcast, but then conditioned this upon his renewing his current contract with them.

Since then, Stern has strongly hinted that he won't do so. What's inconvenient about that, as far as Sirius XM is concerned, is that the agreement expires at the end of this year. And Stern hasn't only been arguably its top attraction, he's one of the main reasons for its success.

The company isn't as dependent as it once was on the controversial DJ's audience. Nevertheless, it goes almost without saying that his departure to another media outlet would hurt its results. But more broadly, it would almost certainly reshape the industry the company operates in.



Madness takes its toll.  Please have exact change.