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"While adults speak of their favorite childhood radio station with a sense of nostalgia only a John Hughes movie could rival, this intense passion seems to be faltering as well. In a recent MusicWatch survey, only 34% of respondents reported loving AM or FM radio. Spotify, Apple Music, and Pandora came in at 78%, 65%, and 51% respectively."
Would you care if music disappeared from FM radio? You may only have a decade to save it
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We're talking about AMERICAN radio, which has been driving radio listeners to alternatives for YEARS.
Why bother listening when there is no care for local content anyway?
Give the listener more local feeling, complete with the return of a live and local overnight shift and maybe the listeners will return, but continue automating things and it's just plain stupid, leaving radio useless.
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Radiowiz wrote:
Why bother listening when there is no care for local content anyway?
Give the listener more local feeling, complete with the return of a live and local overnight shift and maybe the listeners will return, but continue automating things and it's just plain stupid, leaving radio useless.
Hard to argue with that logic.
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Radiowiz wrote:
We're talking about AMERICAN radio, which has been driving radio listeners to alternatives for YEARS.
Why bother listening when there is no care for local content anyway?
Give the listener more local feeling, complete with the return of a live and local overnight shift and maybe the listeners will return, but continue automating things and it's just plain stupid, leaving radio useless.
Then you might like this logic - and this brand new station (as of last Monday), which boasts a bigger playlist and promises live jocks.
New Tucson radio venture targets older 'lost audience'
New Arizona station thinks it has what listeners are missing
KDRI Listen Live