In an earlier thread, I asked what you would do if presented with a request from an Orillia station to drop a certain kind of music requirement to help the place out financially.
 
Now Evanov, which operates several stations in Ontario, including Jewel 88.5, Pride FM and Z013.5, has another ask of the Commission. It wants to swap the formats of CKPC-AM in Brantford (currently country) and put it onto its co-owned FM outlet CFWC (currently Christian) as well as requesting to be allowed to move the latter’s transmitter for improved coverage in the area.
 
Here’s their proposal in a nutshell from their own submission:
 
“…Both the market and the operator would be best served by exchanging the CKPC-AM country music format with the CFWC-FM Christian/specialty format. This would result in the best use of frequencies for the market, in terms of serving listeners and improving the financial outlook for the operator.
 
“Those Brantford residents who listen to country music programming – a vast majority of whom currently listen to out-of-market stations – will be able to opt for a local station on a frequency better suited to music content. This repatriation of listeners to an inmarket station will, in turn, repatriate advertising revenue to the Brantford market.

"Additionally, Brantford residents will not only continue to be serviced by a specialty Christian station, but will also be able to enjoy wider geographic coverage of that station on CKPC-AM.
 
“This is particularly important given the limited programming choices available to dedicated Christian listeners. As Dufferin is the sole operator in Brantford, this change will have no impact on other licensees in the market.”
 
Many decried the attempt in Orillia, but this one is a different animal. So, you be the Commissioner: do you say yeah or nay to the idea?