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In a talk by Rich Tunkel of Nielsen Audio, at the 71st annual NJBA (New Jersey Broadcasters Association) conference and Gala in Atlantic City...Tunkel announced that 92% of all American Adults listen to radio each week...
It is 5 times the reach of podcasts and more than 6 times the reach of Satellite Radio...
Radio is alive and well as the go to audio medium.
Here is more on the talk, conference and these findings...
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"'...and if you'd like me to help your station gain a bigger piece of the listener revenue "pie" simply fill out the contact forms, placed on your seat. to ensure a prompt reply please include your visa or mastercard information in the appropriate box. now repeat after me, go radio, go radio, go radio..."