The question is, how does the Canadian Military deal with dwindling membership and the challenge of attracting new recruits, let alone retaining the ones they have?

How do you get the Millennial Market who craves meaning and peace to come join the Canadian Armed Forces?

Well, why not make the messaging like a glorified Hollywood production? 

They need to attract, retain and also bring in more women into the military too...and so they've sent out RFP's to Hollywood for ideas and creative ways to correct these optics, the new challenges and trends.

Here is more on the story...


https://vancouverisland.ctvnews.ca/canadian-forces-look-to-hollywood-to-attract-recruits-1.4434393



One thing is though, a good war movie is glorious, but war is hell...and has deep human costs and repercussions...