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    January 24, 2019 6:36 am  #1

    Muffaraw Joe
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    Hey Big Spenders...who buys radio a Canadian/American comparison

    It is interesting to see who is buying radio in Canada, versus the U.S.

    In Canada, retailer Sail, is a big spender this month as are travel related retailers...(no kidding...in winter in Canada we all want to get away)...

    Here is an article on who is spending on radio in Canada...

    http://mediaincanada.com/2019/01/08/retail-travel-restos-rule-radio-buys-media-monitors/


    Then in the U.S. Geico Insurance and Home Depot are big spenders, but P&G (Proctor and Gamble) are shifting back towards radio...here is that report...

    https://radioink.com/2019/01/24/what-huge-advertiser-is-falling-back-in-love-with-radio/


    It seems that the rumours of radio being dead is simply not true...it is still a viable medium for some very big companies...

    Thoughts, ideas and comments are welcome!

    Have a good day everyone!
     

    The world would be so good if it weren't for some people...
     

    January 24, 2019 7:35 am  #2

    Radiowiz
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    Re: Hey Big Spenders...who buys radio a Canadian/American comparison

    Muffaraw Joe wrote:

     but P&G (Proctor and Gamble) are shifting back towards radio...here is that report...

    I've always said you don't need to actually SEE toothpaste (Crest) to know it works!  


     

    RadioWiz & RadioQuiz are NOT the same person. 
    RadioWiz & THE Wiz are NOT the same person.
     
     

     

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