sowny.net | The Southern Ontario/WNY Radio-TV Forum


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September 29, 2026 4:45 pm  #1


Is Programmatic Audio the next big opportunity for local radio?

Interested in your thoughts on where streaming audio and podcasting are headed. Do you see them becoming a meaningful revenue source for radio broadcasters?
And what about programmatic audio, especially for local businesses that want to target a specific audience or geographic area. 

Is there a real opportunity there?