It's hard to remember, but a would-be Toronto mayoral candidate, who will never be elected, is back and advertising on radio. His name is Edward Gong and his name was everywhere during the previous campaign. I remember seeing rows of his signs on Bathurst St. as I was driving somewhere, and a series of billboards in select places, all of which must have cost him a small fortune.

And on Monday morning, I actually heard him running an ad on CFRB. 

Gong is the owner of a TV station called Canada National Television that almost no one has ever heard of. He actually came in 11th in the 2021 election and God knows where he'll place in the November vote. 

He's a controversial figure with his ties to China, and it's baffling that he's doing this again, no doubt facing the exact same finish. 

I'm not sure what the ad cost him, whether he's targeting other radio stations or if you'll be hearing these commercials again. But I'm sure the medium will welcome any new source of revenue. Keep an ear out for it. If nothing else, it's good for a laugh. 

‘The Gong Show is back,’ Edward Gong is officially running for Toronto mayor again, and the signs are everywhere