This post comes from Jodi K, who hosts the morning show on Moose 94.5 WCEN-FM, a new country station in Hemlock, Michigan. Apparently, recent posts on social media about radio being dead have been a real burr in her saddle lately, so she decided to post her take on things:

"This is directed at the former radio person who wanted to post how “radio is dead”
Also to the person in his comments that was forced to resign and is now bitter.

You know what I find funny? 

The people who were fired or forced to resign from radio are suddenly the loudest ones talking about how radio is dead. 

Funny how that works.

Maybe radio isn’t dead… maybe their chapter in radio is. AND HAS BEEN FOR A WHILE. 

Meanwhile, some of us are still showing up, turning on the mic, connecting with listeners, creating content, doing remotes, having fun and proving every day that there’s still plenty of life left in radio.

The microphone is still on.

And trust me… we’re not done yet."

Needless to say, her post garnered a range of differing responses, including many old-timers that agreed with her and are still gainfully employed, to others claiming that she's being condescending and not being very empathetic to those that got pushed out of radio against their will and haven't found work in the industry since then. 

I'm of the mindset that if you've got a regular gig in radio, God bless you, and hopefully it lasts a good number of years. But I do believe that people who insist that terrestrial radio isn't dying (or at the very least, not in a very healthy state) are ultimately deceiving themselves, and don't want to face the unfortunate reality of their chosen profession. 

Thoughts?

Jodi K - Radio is not dead - Facebook post



PJ