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    Yesterday 6:07 am  #1

    RadioActive
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    New Study: Live Announcer Ads Catch More Attention Than Recorded Spots

    According to a new study, having a live host or a DJ read a commercial on the radio gets it more listener attention than a fully produced fancy advertisement that can take hours to make.

    And Toronto Mike will be happy to hear this: the same applies to podcasts. 

    "Radio listeners are 2.7 times more likely to notice host-read ads than standard spots, with talent-read copy lifting purchase intent by 67%. Two different formats, two different research firms, and the same result: a trusted voice reading the copy outperforms a polished recording of the same message."

    Looks like Frank Leo is onto something, after all. 

    Podcast and Radio Data Align On How Host-Read Ads Win

     

    Today 7:33 am  #2

    Shorty Wave
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    Re: New Study: Live Announcer Ads Catch More Attention Than Recorded Spots

    CFRB runs a slew of them, some are better than others I might add! I recently heard one and I think the host should have previewed the script, as they stumbled a couple of times, didn’t sound good,

     

     

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