The place is located in a large building in Dallas, a complex where every game of the World Cup is fed out to the world - including Canada. The cavernous building is massive, employs thousands of people and is operating 24 hours day non-stop, even when there are no games going on. 

“The International Broadcast Center is the brain of the full FIFA World Cup 2026 host broadcast operation,” said Oscar Sanchez, FIFA’s head of host broadcast production and senior IBC manager. “Every camera that is capturing the game at the 16 venues is sent via different paths to here, and here it is distributed to the world.

“Every minute of the FIFA World Cup that the billions around the world are watching pass through here.”

One of the reasons that it goes 24 hours a day is that people on the other side of the world are just getting up and planning their day as we head to bed. As a result, the place never sleeps. 

Inside the building that powers the World Cup