This isn't about broadcasting per se, but it's such a terrible idea, I can just see Bell & Rogers drooling in anticipation and wondering "why didn't we think of that?" Let's hope they don't. 

A New Zealand telco recently completed an experimental campaign that - wait for it - plays ads right before people are connected durng a phone call. It appears the idea was to reduce user's bills, but it's such an intrusive interruption that it would likely infuriate most of us. Still, you didn't have to hear the spot.

"Both the caller and recipient had to opt in for the ad, and the consent applied to only one call at a time..."

But according to local advertising exec. Vaughan Davis, a surprising number of people agreed to listen. 

“You’re already used to having your music interrupted with ads, and often those ads are for Spotify, so you can imagine someone in an ad agency saying, ‘what if we did that for phone calls?’

"...“There will be people who think, ‘instead of paying $40 a month, I’ll pay $5 and tolerate ads.’ There could be a legitimate business model there.”

Yikes! Please Kiwis - don't give the greedmongers at Bell and Rogers any bad ideas. They already have enough of them.

Skinny phone call ads: Why the telco tried a ‘dystopian’ campaign