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A one time broadcast journalist turned blogger watches with dismay as many stations continue to disappear. But he believes the medium can still thrive. The key, he believes, is to be a true local voice, something streaming services can't duplicate.
"Local owners who may not have bright, shiny, state-of-the-art studios — but have enough to get on the air, stay on the air, sell local ads, and serve the community.
Where the afternoon DJ isn’t a voice-tracked stranger from three states away. It’s Mac. And Mac is married to your cousin."
I think it's a bit of pie in the sky, but part of me would like to believe he's right. The rest is very afraid he's not.
Terminal Dead Air: Radio stations aren’t being sold anymore — they’re being shut off
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what innovative thinking. i mean, no shit. that's what radio has always been.... at least by broadcasters who understand that bean counters can't run a radio station.
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Local business journalist solves a problem in one article that nobody in a large industry thought of previously (sarcasm)