Last Thursday at 11:30am the popular CBC radio show and podcast Under the Influence started off their 15th season and host Terry O'Reilly's 21rst year! with the timely topic of newsjacking, when a brand piggybacks onto a hot news story to garner attention and hopefully sales.

The half-hour flew by as Terry talked about this often risky niche kind of marketing and shared stories of how brands successfully and less successfully used newsjacking in an attempt to market themselves.

There's also a new Under the Influence show intro theme with clips from classic spots including "Start the car!"

Kudos and well done to the CBC for supporting such a terrific show and warmest congratulations to Terry O'Reilly and the whole UTI team on 15 years of Under the Influence and over two decades of radio (with Age of Persuasion the first iteration.)

Thanks Terry.

p.s. 💡: a Terry O'Reilly written and voiced UTI kind of special edition radio series dedicated to sharing all the innovative ways the Beatles marketed themselves from the beginning to the end of their remarkable time together.

Last edited by betaylored (January 13, 2026 5:46 am)