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January 11, 2026 10:18 am  #1


Ex-WCBS-FM P.D. Wants To Redefine "Classic Hits" Format

He was the guy who took WCBS-FM New York to #1 and he has a few ideas about how to refresh a Classic Hits format that by necessity only plays tunes from the past. 

"My best advice to a classic hits programmer is to be true to the heritage of your station and the music of your market. Don’t use a national playlist or steal what someone else is doing. Don’t use the age-old radio rule of basing your playlist on the age of listeners when they most loved music.

If Starbucks can play hits from 1968 to 1993, why can’t you?"


Redefining Classic Hits in the Streaming Era