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I found this not only hard to believe but somewhat baffling. According to a new study of U.S. viewers, a whopping 38% of viewers asked watch TV with the sound turned off. They use closed captioning, earphones or some other method to follow what's happening on screen.
"There is significant viewing of television with the video on and the speaker off with viewers either muting, using earphones, earbuds, hearing aids, or closed captioning. The study found that 38% of respondents were viewing one or more of those ways in the past two months. These viewers could be undercounted with measurement that relies on audio."
My immediate reaction is, outside of those who unfortunately have hearing issues, why in the world would this be? Who watches TV without the sound on?
New Study Finds 38% Of Respondents View TV With Speaker Sound Off
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38% watch with the speaker off, not the sound entirely. It doesn't say what percentage of that 38% have the sound off entirely.
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True. It's the speaker, which is the main source of the sound. But again, why? Why would anyone with normal hearing want to turn off their TV speaker?
Yes, I might do it if the phone rings and I want to keep following a baseball game, but I'll turn it back on when the call is done. Other than that, I can't think of a real reason to do that. I guess I'm just surprised the number is that high.
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It says it's driven by the 18-34 demographic, who would mostly be watching on anything other than an actual TV. Headphones are often the norm for phones/tablets/laptops.
Last edited by RadioAaron (November 13, 2025 1:47 pm)
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By the way, I got into the habit of having closed captioning on when I was caring for my late mother in her 90s. She had terrible hearing and despite a hearing aid, needed the CC.
I kind of got used to it after a while and find I still sometimes have it on, despite not really needing it. Most stations have large print on a black background, all in caps, which is standard for news and network TV shows. Here's a sample from the CBC:
But for some reason, CFTO has just recently changed the size of their captions to some very tiny print, using a more unconventional upper and lower case. It takes up less screen room, but I would think for those who have trouble with their vision as well as their hearing, it's not necessarily a welcome change. Have to say I've never seen anyone else do this. Here's what their new CC looks like:
Through all of this, I still use my TV speaker.
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Binson Echorec wrote:
Was there any accounting for the various places of business that all have the omnipresent CP24 on display but muted?
Since this was a totally U.S. study, I'd say the answer is no.
But you make a good point - CP24 sans sound is the norm in most waiting rooms. But it's all but useless without the CC on, since you have no idea what the details of the story they're showing might really be. Yes, there's a banner headline on each yarn, but that gives you only one fact - not enough to completely understand what's going on.
I find most waiting rooms never turn it on, which is a shame because it would be a good service for those who may be there a while (dentist, doctor, etc.).
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One last weird little factoid that has its origins in Toronto and is now used on TV newscasts all over the world.
There was a time when TV did not use those banner headlines over stories during their newscasts. Instead, you'd just see the anchor reading a throw, a piece of copy or the visuals from the story on tape.
Any idea who came up with the concept of putting those graphics at the bottom of the screen over everything? It was none other than City TV's Moses Znaimer, who long ago suggested (well, ordered) that a headline be put up over every story on CityPulse and later CityNews.
When asked why, he said, "For those who are watching TV with the sound off."
I always thought that answer was insane, but I was proven wrong and today, it would look weird without it being there.
So I guess this goes back farther than I realized.
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Another City TV innovation, as far as I know. I remember the first time I saw it, it really annoyed me. I thought it was way too busy and distracting from the main content - the news.
But the people at City calmly said, "Viewers will get used to it." And I guess they did, because now everyone is using what they used to call "The Enriched Screen."
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RadioActive wrote:
I find most waiting rooms never turn it on
And thank your preferred deity for that. Whatever happened to a litlle peace and quiet?
People who like this are the same people who spend their lives with a TV or a radio yammering away in the background and think nothing of it, like it's normal.
See yourself in the mirror? ![]()
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I was actually referring to the CC, not the direct TV sound. I wouldn't want that on in a waiting room, either.
You could read what the on-air person is saying and updating a story, as opposed to just seeing the same headlines go by on and on and on while sitting around a long time in a waiting room. But I guess it beats reading the 10 year old magazines they have laying around in there...
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RadioActive wrote:
I was actually referring to the CC, not the direct TV sound. I wouldn't want that on in a waiting room, either.
Agreed on the CC. Audio off, CC on = good.
I guess it beats reading the 10 year old magazines they have laying around
I take recent magazines to leave in the waiting room, after cutting off the identifying tags. Others do this as well. And people bring jigsaw puzzles and leave them for others to work on.
I'm talking about a major hospital in downtown Toronto. You can bring a 1000 piece puzzle and when you come back in a week, you'll see it almost complete. The remaining pieces will be there. Yes it's true.
But the clientele of this hospital tends to be older....
I used to go in every weekday. My waiting room had a TV tuned to CP24. Sometimes people would turn up the sound, and when they did, I would leave and find another spot.
There is no way I would ever want to encounter televisions with audio in a doctor's waiting room, if I did, I would never go back.
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Dentist offices, too. Silence is golden - as much as you can get in one of those places. (But then anything that drowns out the sound of those awful drills may be a blessing...)
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I often take a commuter train that leaves around 5am each day. It's a 1.25 hour trip.
Most days, the train will fill up as the train procedes south, but you won't hear a peep.
Everyone on this train knows it is a major transgression to make noise at these hours of the morning.
Lots of people with headphones. NO people with speakerphones. And that's how it should be.
As you say, silence is golden.