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First time I've seen this one their noon news. CP24 has been doing it for decades, and CBC Toronto's noon news also utilizes the technique.
It's called an enriched screen and it squeezes the main picture into the upper left corner to make room for weather, some ads, a headline ticker and a sports update banner. It only goes full screen during weather, which itself is full of graphics.
Here to stay or just an experiment? Will they also do this on their 6?
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It's here to stay, This was rolled out on Global Edmonton and Calgary's noon newscasts earlier this year.
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Global Peterborough has used this for quite some time.
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First time I've seen it used here. Do they have a 6PM show? Do they do it then, as well?
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RadioActive wrote:
First time I've seen it used here. Do they have a 6PM show? Do they do it then, as well?
Peterborough runs their local evening news at 5:30, but early mornings are the Toronto feed. They dropped their local early morning content at least a year ago...probably two. They still use the enhanced screen with the Toronto feed.
Morning, noon, evening and night, they use it.
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RadioActive wrote:
First time I've seen it used here. Do they have a 6PM show? Do they do it then, as well?
The evening newscasts on Global TV Toronto are still full screen. Though if you watch those newscasts on Global Toronto’s streaming news channel you’ll see the L frame on all the time.
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The L-Frame has been part of their morning show for a while, wonder why they took so long to roll it out to other platforms.
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More opportunity for Digital ad avails... Keeps the Sales peeps happy... and really, Corus needs the revenue....
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I remember CNN first beginning to run the news ticker across the screen. It drove me nuts. My eyes kept wanting to look away from the story...to see what other stories I might be missing.
To get control, I actually ran some masking tape across the screen bottom, to try to save my sanity. Didn't work. Now screens are a mumble-jumble of so much information that I'm developing ADHD. 😁
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A lot of stations are opting for the enriched screen of late, especially in the morning. I have noticed that Your Morning on CTV Kitchener often has the screen split up to include local headlines, traffic, weather graphics, CTV London also with graphics for their Bell Media local radio morning shows, traffic map, weather and local headlines. The London station repeats their newscasts from the previous day. CHCH has had the split screen on their morning show for years, and CBC Mornings with Heather Hiscox has their own version mostly with headlines, some weather and occasionally emails from viewers. CTV Windsor features CKLW 800 morning show with a split screen similar to London with local Windsor info.