Bell brought the iHeart brand to Canada in 2016 and has now extended that pact with the U.S. radio giant. Which means the branding of the "iHeart Radio Network" will continue for the long term.

The name means little to listeners, but the real attraction seems to be the iHeart Radio app, which Bell stations are continually tubthumping and is also used by other broadcasters, including Corus. 

Beginning Friday, they've also added new functions to the app. Among them as listed in their press release:

->Presets: In an audio industry first, and inspired by the car radio dashboard, new custom presets allow listeners to save up to 15 of their favourite radio stations, playlists, podcasts, and artist radio stations 
 
->Scan Button: A brand new way for listeners to discover new stations, by scanning and seamlessly sampling nationwide radio stations, or filtering by city or genre 
 
->Live Radio Dial: A new feature mimicking the same car radio experience that listeners know and love, enabling listeners to easily explore the best live stations across the country 
 
->What’s Trending Rankers: An innovative discovery feature that allows listeners to see what’s trending at the current moment across Top Podcasts, Top Playlists, and Top Artist Radio stations
 
->Lyrics: The most requested new listener feature, iHeartRadio Canada is now the only digital radio app to offer lyrics for the song currently playing on live radio, as well as for tracks on artist radio stations and playlists.
 
Bell Media and iHeartMedia Expand Partnership with New Long-Term Agreement