This article talks about how radio needs to keep up in lockstep with the Digital Marketing era...and if it does, and it is successful, it will position radio as a source of relevant content, with sustainable growth.

The thing is, as you read the article and surf around the site, it is posted on, you would think it is a Canadian or U.S. based story...

It is not.

It is about the radio and marketing industry in, Saudi Arabia, what is happening here is happening in the Middle East, Europe, Asia and it shows that the trends and strategies in media are now global.

Enjoy the read.


https://campaignme.com/powering-deeper-connections-radios-role-in-the-digital-age/


As the late Robin Williams once yelled, "Good Morning Viet Nam" on radio, perhaps now it is more like, "Good Morning Riyadh"!  Or is that "Riyadh-io"





 

Last edited by Muffaraw Joe (Yesterday 3:09 pm)