RadioAaron wrote:

What I meant by that is that “99” is useless in identifying it as a radio station, not the lack of the word radio.

Is your issue that the frequency isn't the largest word in the logo, or that it should say 98.9? I don't disagree with either... but my point remains that very few radio station logos in Toronto make it abundantly clear that they're radio station logos 

torontostan wrote:

RadioAaron wrote:

What I meant by that is that “99” is useless in identifying it as a radio station, not the lack of the word radio.

Is your issue that the frequency isn't the largest word in the logo, or that it should say 98.9? I don't disagree with either... but my point remains that very few radio station logos in Toronto make it abundantly clear that they're radio station logos 

Both. It needs to visually connect with what people see on their car radio displays. It's making the listener do too much work, especially in a market where your seek button will stop on two actual 99's. Yeah, most logos don't actively scream "radio" but they need to at least imply it.

JON POLE wrote:

The short answer is the research was already done. The current survey is to invite the audience to be part of the process - and also confirm everything is still on track. The problem was the iheart switched our stuff way faster than we expected which was fine... but it let the "cat out the bag"

That all the average listener likely isn't that tuned into these "radio" things. They just know whether they like it or don't. Based on the responses - they like it, and all the things we've planned will be very popular.

For the record - I agree with Radio Aaron about the frequency. 99 is not an actual frequency. 98.9 is. Why confuse it? Lower the friction as much as possible for people to find you, remember you and to listen to you. Of course, you don't have to... just my 2 cents.

I see.. so the brand was already selected regardless of the survey results?

I agree about using the exact frequency..... it should say the frequency, not the closest whole number. Nobody uses dials anymore

I may be the only one.... but your streams (CFJR in particular) cut-out every minute or so for a fraction of a second. Just FYI.....

RadioAaron wrote:

Some surveys are research, others are marketing. 

Exactly what I'm thinking... "tell us what the station should be called" "oh look.. you picked MyFM!" the early logo launch on iHeart exposed this 

Thought I heard one of your Brockville announcers informing listeners that they could submit their ideas for a new name? MyFM & Giant were already streaming with their logos. Anyways no big deal as you said...

I am curious... are you in the market for some of these stations left in the dust by the Corus acquisition? 

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JON POLE wrote:

For the record - I agree with Radio Aaron about the frequency. 99 is not an actual frequency. 98.9 is. Why confuse it? Lower the friction as much as possible for people to find you, remember you and to listen to you. Of course, you don't have to... just my 2 cents.

I'm not a huge fan of calling stations randomly by 93 or 102 or 106.    It made sense when radios had dials.. it does not in the digital world.   People need to find you easy, and not have to think...  Remember.. listeners are not all radio geeks.   They don't think like radio fan people do on average.

They also use more than just one way to listen to the radio today, with streaming being most home listening now while the car still holds the radio tuner. 

I think it's wise to go with NEW COUNTRY 98-9.   Easy to find, less guessing and allows a brand to carry over between platforms.   "Pure Country 93" says ZERO to the listener unless they already know... because it actually sounds like it should be 93.1, when it's not. 

We all need to remember in 2025... listeners are not the same and have a million choices.  They mostly listen to something digital, not an analog dial.    Make it stupid easy and you will never have a problem. 

I would also echo this to the website url side... that at the very least, you should buy the domain with the station name and redirect where you want to go when using a generic community website.  You don't need to promote the station URL's but just to limit the confusion of finding your digital home... it makes it easy.    That's my 2cents.