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February 23, 2025 2:56 pm  #1


Brick Commercial "Wakes Up" Old Diodes Tune

Toronto punk/new wave band The Diodes had a minor hit back in 1978 with Tired Of Waking Up Tired.  I always thought the song should have done better than it did, but didn't really receive the airplay that it should have. 

The Brick has a new commercial that I believed had it's debut on CTV/TSN Super Bowl coverage a few weeks back.  Well produced live/animated ad that promotes mattresses and uses that memorable Diodes song.   Here is the song...do you remember?? https://www.yout-ube.com/watch?v=HEWpG6o4L7w&t=8s

 

February 24, 2025 4:01 am  #2


Re: Brick Commercial "Wakes Up" Old Diodes Tune

A little bit of background from the former Diodes manager, Ralph Alfonso, on his Facebook page. With copies of the two ads. In both  French and English.

Last edited by Bill101 (February 24, 2025 4:03 am)

 

February 24, 2025 4:52 am  #3


Re: Brick Commercial "Wakes Up" Old Diodes Tune

Every time I hear that song I have desire to go to Sleep Country. NOT BRICK. 
the last time I heard that song I thought to myself "Oh yeah, I need to go to Sleep Country to get me a Casper bed" 
Sorry Brick. Your ad gets an A for nice song, but an F for the ad. I don't want music. I want LOW PRICES and I want to SEE those low prices!!!!!!
It's TV, not radio. Take advantage of showing mattresses and mention the prices. Enough singing already.


CityNews 24/7: https://toronto.citynews.ca/video/
RadioWiz & RadioQuiz are NOT the same person. 
RadioWiz & THE Wiz are NOT the same person.

 
 

February 24, 2025 9:24 am  #4


Re: Brick Commercial "Wakes Up" Old Diodes Tune

I didn't know this, but The Brick is often the top television advertiser across the country.  They usually have a few commercials running at the same time.  Speaking of Sleep Country, I can't say that I see them on TV or hear them on radio nearly as much as a few years ago.     From Media in Canada...https://mediaincanada.com/2025/01/16/the-brick-remains-at-the-top-of-the-tv-ad-market/

     Thread Starter
 

February 24, 2025 10:40 am  #5


Re: Brick Commercial "Wakes Up" Old Diodes Tune

paterson1 wrote:

I didn't know this, but The Brick is often the top television advertiser across the country.  They usually have a few commercials running at the same time.  Speaking of Sleep Country, I can't say that I see them on TV or hear them on radio nearly as much as a few years ago.     From Media in Canada...https://mediaincanada.com/2025/01/16/the-brick-remains-at-the-top-of-the-tv-ad-market/

Don't forget that Leon's and the Brick are the same company, and there's no more Bad Boy. 
Leon's/Brick is the only choice there is for furniture now. 

 


CityNews 24/7: https://toronto.citynews.ca/video/
RadioWiz & RadioQuiz are NOT the same person. 
RadioWiz & THE Wiz are NOT the same person.

 
 

February 24, 2025 11:26 am  #6


Re: Brick Commercial "Wakes Up" Old Diodes Tune

Bad Boy was never national.  They closed 12 stores in Ontario. There are lots of regional furniture stores, we have a lot in K/W like Snugglers, Smitty's, St Jacob's Furniture, Conway, Home Furniture, Ashley, Tepperman's, Schreiters and many more. 

     Thread Starter