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February 20, 2025 5:23 pm  #1


Why The Definition Of CanCon Could Soon Change

The CRTC is about to launch into what could be a contentious series of "consultations" about changes to what constitutes Canadian Content in the modern age. The current system, based on MAPL (explained in the linked article below) may be changed to swap that "P" (performance) for another one, (Produced.) 

They'll also be looking into how much CanCon is enough (which greatly worries me, if they increase it even more) and the "discoverability" of homegrown and Indigenous music online. 

Everyone here knows by now my feelings on the content quotas, but I do admit they've worked and that the Canadian industry is thriving compared to what it was before the 1970s. So do we really still need this thing? I believe stations no longer have the prejudice they used to surrounding Canuck music and will just play it because it deserves to be played - which, after all, is the best standard there is. 

Add in Trump's idiotic "51st state" nonsense and there's more true patriot love in evidence than ever before, including for music.

It appears there's a chance the Commission could have a change of heart on the issue, although I would be very surprised.   

“For example, traditional radio broadcasters have to carry quotas to ensure presence on the airwaves…we’re going to ask questions about whether these mechanisms are still valid, whether this contribution framework should be amended,” said [The CRTC's Scott] Shortliffe. “Again, the idea is, the objective is not to force any Canadian to listen to a particular style of music, but to make sure that they have access to Canadian choices. How do we do that?”

I'm almost afraid to hear the answer to that question!

I also don't like the idea of policing CanCon online. Streaming services are a very different animal than traditional radio, including that in many cases you have to pay for them, and forcing them to play a certain Canuck quota makes no sense to me. 

The CRTC is accepting online comments about this until April 7th and public hearings into the new policy will start on June 18th. No word on when a final decision will be made, but you can be sure whatever they decide, someone won't be happy about being regulated.  

CRTC consults on definition of Canadian content for radio, audio streamers

CRTC Notice Of Hearing

 

February 20, 2025 5:58 pm  #2


Re: Why The Definition Of CanCon Could Soon Change

RadioActive wrote:

I
I also don't like the idea of policing CanCon online. Streaming services are a very different animal than traditional radio, including that in many cases you have to pay for them, and forcing them to play a certain Canuck quota makes no sense to me. 

They won't; it's impossible without essentially breaking the services.

Most they can do is charge them a surtax that goes to some fund we never hear about again.