This may be one for Terry O'Reilly - with Super Bowl spot rates reaching an astonishing $8 million for some commercials, a U.S. company has bought time on the biggest broadcast of the year for an ad it hopes no will see. 

Angel Touch is a toilet paper brand and its commercial features an animated character, along with a countdown clock, encouraging those watching to go to the restroom before the show resumes.

"...the animated character Angel, representative of the company’s Angel Soft bathroom tissue, will tell the audience that it’s OK for them to run away for 30 seconds to use the bathroom. There will even be a countdown clock to help viewers time their exit and return.

“What’s really exciting about this spot is that it is actually designed to be missed,” says Rafael Garcia, the vice president and general manager. 

I can't speak for anyone else, but 30 secs. is nowhere near long enough to take care of business! But I guess it's the thought that counts. 

Why Angel Soft Hopes You’ll Miss Its First Super Bowl Commercial