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I just watch em during the game. Some air before the game during the 6 hours of "pre-game" coverage
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I guess this was inevitable, but I think it's way over the top: Fox has sold at least 10 Super Bowl spot positions for a staggering $8 million. That's just crazy for 30 seconds of air time. That's $266,667 a second!
Fox Breaks $8M Barrier For A 30-Second Super Bowl Ad, Selling At Least 10 Spots At That Level