It feels like Dave Charles has been around Canadian radio forever. The veteran consultant and radio personality believes that - despite cries of doom and gloom - those behind the scenes in radio will find a way to move the medium forward and keep it successful. 

He agrees that older demos are loyal to it, because they grew up with it. But how to keep it relevant to younger demos? He offers some ideas and some current strategies designed to do just that. 

"For younger audiences, radio stations partnered with influencers and digital creators to bring their talents to the airwaves, blurring the line between social media and radio. These collaborations brought a fresh voice to the medium and helped AM/FM stay relevant.  This is where the R & D must reside for radio.  Research and development of all content no matter the demographic is key for future successes in 2025."

The Future of AM & FM Radio in 2025