The podcast world has become very crowded in the last couple of years, probably largely due to the pandemic, I know a couple of people who got into it but since bailed. Good on Bob McCown for giving it a shot and good luck on his next project.

I still say there is no money in podcasting. 

BeatleTeunis wrote:

cash wrote:

I still say there is no money in podcasting. 

Tell that to Humble & Fred.

Toronto Mike also seems to make a go of his podcast. Palma Pasta has been sponsoring him for years.

cash wrote:

BeatleTeunis wrote:

cash wrote:

I still say there is no money in podcasting. 

Tell that to Humble & Fred.

I guess so. They did get in early. I would like to see the numbers. All these poscasters would go back to a regular paying gig in radio in one decond. 

I suspect H&F are just doing it as a hobby, along with many others.
At least  Jesse and Gene admitted right from the get go that podcasting is just a hobby for them.
 

BeatleTeunis wrote:

Radiowiz wrote:

cash wrote:

I guess so. They did get in early. I would like to see the numbers. All these poscasters would go back to a regular paying gig in radio in one decond. 

I suspect H&F are just doing it as a hobby, along with many others.
At least  Jesse and Gene admitted right from the get go that podcasting is just a hobby for them.
 

Well they always seem to have between 5 and 10 paying sponsors so I think it's more than a hobby.  

How much would these sponsors pay per year for such a niche audience? $10,000? $20,000?
 

torontomike wrote:

I produce Humble and Fred's podcast (as well as my own, Toronto Mike'd). Humble and Fred make a healthy adult Toronto salary from sponsors of their show, and have been doing so for over a decade now.

It's not a hobby.

Just by sheer coincidence, I happened to hear Hi Fi Radio on AM640 Saturday night, a financial infomercial which I almost never listen to. Humble Howard was on as a guest talking about investments, when the subject turned to his podcast. He noted they're been doing it for 13 years and said it was making him a very good living. 

These examples of a few podcast hosts making it are few and far between. There are millions of hosts and like I pointed out in the Dean Blundell post, the art of being a content creator is not as easy as it seems.

I am sad to see the Bobcat hanging up the headphones.

Last edited by Muffaraw Joe (December 7, 2024 9:55 pm)

torontomike wrote:

cash wrote:

torontomike wrote:

I produce Humble and Fred's podcast (as well as my own, Toronto Mike'd). Humble and Fred make a healthy adult Toronto salary from sponsors of their show, and have been doing so for over a decade now.

It's not a hobby.

How much is Ridley Funeral Home paying you? That's a very conservative business which doesn't need to advertise that much. 
 

Here's Friday's episode of Toronto Mike'd. It's Dave Hodge's annual visit to my home studio to unveil his 100 favourite songs of the calendar year. It's awesome, and this episode has five paying sponsors.

Humble and Fred also have several paying sponsors, including such national brands as Kelseys and Bodog.

Nobody said it was easy, but don't assume no independent podcasts in this country are making money.

McCown and Blundell had sponsors as well. 
 

torontomike wrote:

cash wrote:

torontomike wrote:

Here's Friday's episode of Toronto Mike'd. It's Dave Hodge's annual visit to my home studio to unveil his 100 favourite songs of the calendar year. It's awesome, and this episode has five paying sponsors.

Humble and Fred also have several paying sponsors, including such national brands as Kelseys and Bodog.

Nobody said it was easy, but don't assume no independent podcasts in this country are making money.

McCown and Blundell had sponsors as well. 
 

Man, you're annoying. Have a nice night.

There are well known broadcasters who can't make a go of it. You are not exactly a big name in the business. Were you ever in the business? 
 

jughead jones wrote:

Cash, whether Mike has or has not been in the "business" of pure radio is irrelevant. He is absolutely in the new business of communications in one of the new avenues of the medium. He was an early adopter of a new technology, saw an opening in the market, and took the risk to leave his job and start his own company. That is impressive in my books. Who cares if he ever worked in radio? He produces an excellent show of his own along with many interesting podcasts. 

That's fine. My point is that a podcast with 3, 4, or 5 local sponsors and no national appeal is not a big enterprise. It takes a massive amount of hits to make decent money on Spotify or Apple. He doesn't have the name recognition for such. That's my point. I suspect he is making money on the industry as a whole as a consultant or on the technical side which is fine. All the power to him. But don't pretend that a podcast he does from his basement with local personalities is making hundred of thousands of dollars. As someone stated above, it's more or less a hobby. Which is fine. 

Last edited by cash (December 8, 2024 1:34 am)

cash wrote:

torontomike wrote:

cash wrote:

McCown and Blundell had sponsors as well. 
 

Man, you're annoying. Have a nice night.

There are well known broadcasters who can't make a go of it. You are not exactly a big name in the business. Were you ever in the business? 
 

 
Actually cash, torontomike is a big name in the business, possibly one of the best known podcasters in Canada. Whether or not he was ever in the business is irrelevant as he’s sure making a go of it now. As for the well known broadcasters who can’t make a go of podcasting, maybe they should get some pointers from someone who does make a go of it, like torontomike.