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I've been in radio since the 80s. mostly programming and promotions until the mid 90s, when I tried to branch out into sales. I heard I could earn more than the piddling $28 grand per year salary and instead sell for the station on commission for big bucks. Even took the RMB's CRM course and got a spiffy lapel pin out of it.
Selling sucked. Even with Herb Tarlek 30 years in the past, the image lingered. For those that do it, and do it successfully, I have the utmost respect.... they still pay my salary. But it wasn't for me. Sure it didn't help that I got handed all the delinquent/dead accounts as a junior. With juniors, the desperation is almost palpable. I had better industry options, so ultimately chose that.
Anyway, this article doesn't surprise me in the least...