There have been a lot of complaints here over the years about terrible radio spots, from the Tom-Saul-Greg-Jack personal self-serving voice over testimonials to the Spence Diamond idiot’s unnecessary scream.
 
But a new nightmare has recently begun airing and I’ve noticed it has one thing in common with a few others that have also started to spring up – someone in the copy is constantly yelling at the listener. This latest ear-itation involves a woman screaming, “Hurry! Hurry Hurry!” followed seconds later by “Yap, Yap, Yap, Yap!”
 
Now I know it’s conventional wisdom that an annoying ad is supposed to get your attention but if that’s the case, this one doesn’t work. Despite hearing this terrible spot constantly on every station for the past week or so, I have no idea what it’s trying to sell me. That may be because when it comes on, I’m faster than Usain Bolt in changing the channel and I never hear the message or the name of the firm committing this audio outrage. And I never will.
 
I’m not sure if we have any ad execs or copy writers who frequent SOWNY, but I’m begging you: Stop #$%^ yelling at us! I’ve got my boss, my wife and my kids for that.

And I can assure you, we’ll all hear you a lot better if you'll just lower the volume.