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I thought this was kind of interesting and wonder if it's the same in Canada. The AM stations that attract the biggest advertisers are generally all-news. According to the chart below, WBBM Chicago (which simulcasts on both AM & FM) topped the list.
But here's a surprise - the soon-to-bite-the-dust WCBS-AM is in solid second place.
News-talk and sports stations also do well in the bigger cities. Maybe there is some life left in the AM band after all, even if the numbers are down from the previous year.
WBBM Top Billing AM Radio Station in 2023 As News Takes 12 of Top 15 Spots
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680News is always at or near the top in Canada, not just for AM.
The top billing station in the US, by a wide margin, is all-news WTOP in Washington.
Many of the stations in this list are only nominally AM stations, such as WSB Atlanta:
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i was giving 1150 a listen and its all my kind of music, but why would i listen to it on AM when i got 107.1 and 91.7 for all my classic rock? in my opinion as one under 30, the only way AM works today, is for talk and news... and sometimes sports!
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I'm honestly beginning to think Europe has it right and DAB might have been the answer to a lot of North American radio's woes. Everything is in stereo, there is no differentiation between AM & FM and there's almost limitless space for new stations.
Not sure about propagation problems and forcing everyone to get a new radio, but it may be that the grand CHUM experiment - that was such a disaster - may have been a solution no one knew we needed for the future. That said, if someone told me all the radios in my house would become paperweights after a drop dead date, I'd be some kind of pissed, just like they did with HDTV.
We missed the boat on this and it's long sailed away.