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July 2, 2024 6:28 pm  #1

Political Ad Spend In US Could Reach $10.7 Billion This Year

With the presidential election in full swing, political ad spending in the US for 2024 could hit $10.7billion, a 19% increase from 2020.  Broadcast TV will receive about half of the total and radio will come in at $381 million.  More from Insideradio and Impact Radio..