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USA Today writes about the massive ratings Stateside, and all over the world (The UK, Brazil, Canada, Mexico etc.).
These massive ratings were partly (and a big part) of the love relationship between Swift and Travis Kelce.
Here is the story and link to it.
My question for you all is, when does this wear off?
When will fans of Swift, move onto something else other than the NFL and the Chiefs?
If you were marketing the NFL, how can you take advantage of this edge?
Lastly, what happens if the relationship ends? Then what?
Have at it everyone!