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Remember your first attempts to get a radio job? The very first question they usually asked you was, "Where have you worked before and what's your experience?" If you said you didn't have any, chances are you wouldn't get the gig, except in maybe a very small town.
Which is why an ad running on Audacy's Live 105 FM (KITS-FM) in San Francisco webpage may have you thinking about moving to the west coast. They're currently touting an opening for a new disc jockey, insisting not only is no experience necessary, it might even be to your advantage not to have any at all.
"We mean it when we say you don't have to have ANY on-air experience. Hell, that's actually a plus. Just convince us that you're the one for us - with a one minute video (just use your phone for a video, or send us a YouTube link)
Definitely include links to your social media (we don't care about how many followers you have, we just want to see how you use social media and what you use it to say.)
Have we mentioned that absolutely no radio experience is required? Good... 'cause absolutely no radio experience is required. But if you've listened to Live 105 and thought "I want to do that!" ...then let us know. "
So what's the catch? At the bottom of the ad, it's revealed they actually don't have an opening right now. Calling it a "pipeline posting", you'll be asked to officially apply if and when a position becomes available. And it's not small potatoes. San Francisco is the fourth largest market in the U.S.
See the unusual full ad here.
Needless to say, those who do have experience aren't happy to see this.
“Seeing that listing was really a shock,” [current on-air talent Lisa Carr] later told the [San Francisco] Chronicle. “Just putting it out there is a bit insulting to those of us who paid our dues for so many years in the radio business and worked our way into a major market.”
Whether this is just a publicity stunt (although not one well publicized - Carr's posting made it go viral) or a real offer remains to be seen.
The Bay Area celebrated Live 105’s rebirth. But its hunt for DJs is stirring up controversy