Reading the article none of the options are doing well.  Cable, Broadcast TV, Streaming, Satellite are all fighting for a smaller piece of pie.  Case of too many channels/networks and not enough viewers.  Situation in Canada is a little more stable..https://mediaincanada.com/2023/05/10/paid-tv-subscriptions-have-stayed-mostly-stable-in-canada/#:~:text=Cable%20remains%20the%20most%20popular,still%20reaches%2011%25%20of%20households.