He was arguably one of the talents that introduced the term "shock jock." And in fact, many consider him the first. But before the late Don Imus became a sensation at WNBC in New York, he gained famed at 1220 WGAR in Cleveland.

As he was just beginning to get noticed, Billboard Magazine published an article about his increasing early fame, little knowing what lay ahead for one of the few radio jocks who would come to be known by just one name. 

In the story, he talks for perhaps the only time about his strategy for his show and how he tried to be different from everyone else on the radio. As history showed, it certainly worked. 

(By the way, fun to note that WGAR in Cleveland was competing back then not with other local stations but with CKLW in Windsor. Such was the strength of The Big 8!)