Maybe she just found a better rate.

Personally I love "no credit checks, no credit checks, we finance everyone" followed by a creepy slightly evil fading laugh.
Trustworthy if I ever heard it.

Last edited by Steve (February 15, 2016 6:04 pm)

I believe it's more for their own compliance regulators than the broadcast ones.
Hosting money shows I've learned they have a ton of very strict rules that have to be adhered to.

Radiowiz wrote:

Anything that works! 
Google "Licence 10349" 

(It's also a way to inform everyone that they are licenced, which may or may not be a CRTC requirement in order for the ad to air)

The point of my question was not why she says it, as it's patently obvious that it is a regulatory compliance thing. It's WHY she says it the way she does, which is hurried, exclamative, and perhaps even a bit forced.

Every Time I hear the Northwood jingle, I hear "We make it harder for you"

Butler does have the licence # in the ad, but I suppose they aren't as creative as NW, because I don't know what it is.

BTW, I don't know anyone who says "two point one zero percent" It's 2.1% Who adds a zero unnecessarily?

Last edited by StevieB (February 16, 2016 1:28 pm)

verger wrote:

The point of my question was not why she says it, as it's patently obvious that it is a regulatory compliance thing. It's WHY she says it the way she does, which is hurried, exclamative, and perhaps even a bit forced.

It's called getting as much information possible in as little time possible.