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December 5, 2018 11:00 am  #1


Ads that Backfire

The most ubiquitous ads on Toronto radio are those for 'My Pillow'.  As a talk radio junkie, I hear their spots read by various on-air personalities countless times daily.  However, if I needed to buy a new pillow, 'My Pillow' would be the very LAST product I would purchase, simply because I despise their ads, and don't believe a single word of the many endorsements by Stafford, Gurney, Turner et al.  When does advertising actually become a 'negative' for potential new customers, or does the constant barrage of disingenuous promotions really translate into sales?

 

December 5, 2018 11:20 am  #2


Re: Ads that Backfire

This topic has appeared a # of times over the years.    

The subject was Sleep Country Canada on one occasion and the then-moderator admitted that when he needed a new mattress, despite being tired of her worn-out radio commercials, he asked himself "why buy a mattress anywhere else?" and went and purchased one from Christine Magoo

 

December 5, 2018 11:35 am  #3


Re: Ads that Backfire

Promo code CFMJ

 

December 5, 2018 12:55 pm  #4


Re: Ads that Backfire

I've been a customer of Tom's Place and happily recommend them. 

Despite all the bombast you hear on the radio, they have staff who really know their stuff.  The first time I walked in there looking for a suit, the gentleman serving me looked me up and down, reached into a rack and pulled out exactly what I was after.

I know the ads can be a turn-off, but they did their job.  They got my attention and got me to investigate them further only to discover it is actually a pretty decent shop.

That doesn't mean I like the ads.  But hey, a guy's gotta make a living, right?  It obviously works for them.
 

Last edited by Peter the K (December 5, 2018 1:00 pm)

 

December 5, 2018 1:07 pm  #5


Re: Ads that Backfire

Charlie wrote:

The most ubiquitous ads on Toronto radio are those for 'My Pillow'.  As a talk radio junkie, I hear their spots read by various on-air personalities countless times daily.  However, if I needed to buy a new pillow, 'My Pillow' would be the very LAST product I would purchase, simply because I despise their ads, and don't believe a single word of the many endorsements by Stafford, Gurney, Turner et al.  When does advertising actually become a 'negative' for potential new customers, or does the constant barrage of disingenuous promotions really translate into sales?

The "My Pillow" guy shills for Trump.  My $ will go somewhere else, anywhere else.

 

December 5, 2018 1:11 pm  #6


Re: Ads that Backfire

Peter the K wrote:

I've been a customer of Tom's Place and happily recommend them. 

Despite all the bombast you hear on the radio, they have staff who really know their stuff.  The first time I walked in there looking for a suit, the gentleman serving me looked me up and down, reached into a rack and pulled out exactly what I was after.

I know the ads can be a turn-off, but they did their job.  They got my attention and got me to investigate them further only to discover it is actually a pretty decent shop.
That doesn't mean I like the ads.  But hey, a guy's gotta make a living, right?  It obviously works for them.
 

His ads aren't generally well-liked around here, but I don't mind Tom's plugs.  I'm more inclined to believe him rambling on his own dime, than all the My Pillow shills reading from the exact same script.
 

     Thread Starter
 

December 5, 2018 6:02 pm  #7


Re: Ads that Backfire

Speaking of horrible ads:  "FACT:  I nominate the new series of Volkswagen radio spots 'Worst of the Year'.

     Thread Starter
 

December 5, 2018 6:06 pm  #8


Re: Ads that Backfire

I've also been a customer of Tommy's many times.  I agree, his schtick doesn't go over well here from time to time, but he truly does have a heart of gold.  I can think of quite a few times over the years that a tech. producer has gone down there with next to nothing to spend for a wedding, funeral, job interview or whatever and Tom made sure they were well taken care of.  

He's a wonderfully kind and generous guy.  


Peter the K wrote:

I've been a customer of Tom's Place and happily recommend them. 

Despite all the bombast you hear on the radio, they have staff who really know their stuff.  The first time I walked in there looking for a suit, the gentleman serving me looked me up and down, reached into a rack and pulled out exactly what I was after.

I know the ads can be a turn-off, but they did their job.  They got my attention and got me to investigate them further only to discover it is actually a pretty decent shop.

That doesn't mean I like the ads.  But hey, a guy's gotta make a living, right?  It obviously works for them.
 

 


Madness takes its toll.  Please have exact change.