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Mon Nov 5 7:42 am  #1


All Christmas in Buffalo

As of this morning both Star 102.5 and Mix 96.1 have gone all Christmas 24x7. It is only Nov 5th and we still have almost a month to Thanksgiving! Sorry I just think it is waaaaaaay too early.

 

Mon Nov 5 9:36 am  #2


Re: All Christmas in Buffalo

I heard my first Christmas commercial on Monday. It aired on 680 News for Indigo, complete with an Xmas-themed jingle track. (Although not a Jingle Bells themed track.) 

Saturday's Toronto Star came with a Hudson's Bay mini-catalogue ad that was totally Yule-themed.

I agree that it's way too soon, but they can't help themselves. I suspect if they could, they'd start in September, right after all the back-to-school shilling is done. 

It's hard to say how many others will follow the Buffalo stations' lead - and when - but one thing seems certain. It's going to be a long and irritating march to December 25th.  

 

Mon Nov 5 10:19 am  #3


Re: All Christmas in Buffalo

This is the earliest they've flipped. I wonder if CHFI will go all-Christmas earlier than usual.

I'd love to see a station go all-Halloween sometime.


"The radio craze ... will soon fade." - Thomas Edison, 1922
 

Mon Nov 5 3:36 pm  #4


Re: All Christmas in Buffalo

I really doubt either station will get much of a ratings bump until after the U.S. Thanksgiving.  I wonder if the move is as much a statement about the state of music today as it is an early desire to get into the Christmas spirit

 

Mon Nov 5 6:03 pm  #5


Re: All Christmas in Buffalo

Dale Patterson wrote:

I'd love to see a station go all-Halloween sometime.

Max FM did that, but only as a stunting leading into the new Max FM launch. 
I doubt they'll do that again next year...but you never know!