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October 2, 2018 7:03 pm  #1


No More U.S. Super Bowl Ads On Cdn. TV Thanks To New Trade Deal

After several years of Bell and the NFL attempting in court to reverse a CRTC decision barring any simsub on American Super Bowl ads, the game is over. And it didn't have anything to do with a judge or a gavel.

Instead, the end came thanks to the new U.S.-Canada-Mexico free trade deal (aka USMCA) that was reached this weekend. Sort of a "before and NAFTA."

No more American ads during Canada's Super Bowl broadcast: CRTC policy scrapped in USMCA

 

October 2, 2018 7:05 pm  #2


Re: No More U.S. Super Bowl Ads On Cdn. TV Thanks To New Trade Deal

Before and NAFTA?  Awwww Jeeeez that was groan-worthy ....lol
 


Cheers,
Jody Thornton
Q:  What did one 45 say to the other?
A:  Are you "single"?  http://cdn.boardhost.com/emoticons/tongue.gif
 

October 3, 2018 6:03 am  #3


Re: No More U.S. Super Bowl Ads On Cdn. TV Thanks To New Trade Deal

...and once again, as usual, Bell gets what it wants.  Absolutely disgusting.

 

October 3, 2018 9:27 am  #4


Re: No More U.S. Super Bowl Ads On Cdn. TV Thanks To New Trade Deal

Forward Power wrote:

  Bell gets what it wants.  Absolutely disgusting.

George Cope should be locked in a small windowless room with Mike Duffy with the only entertainment being an endless loop of CFL Grey Cup commercials 
 

 

October 3, 2018 10:48 am  #5


Re: No More U.S. Super Bowl Ads On Cdn. TV Thanks To New Trade Deal

Simsub is also very much alive south of the border. The U.S. calls it Syndication Exclusivity or Syndex. While used mostly to block the signals of Superstations KTLA, WSBK, WGN and WPIX when a local station is running the same program. It also comes into play in areas near the Canada/U.S. where Canadian signals are available. Unlike here where Simsub is mandatory, Syndex is not in the U.S. It is up to the local affiliates to exercise their Syndex rights and most do. CFTO is rarely seen in primetime on Western New York cable systems because of this. The same would apply to Global and CITY if  they were available on Buffalo area cable systems. Unlike here, where the Canadian signal is substituted, in WNY, the signal is blocked completely with a notice on the screen explaining that due to broadcast regulations, this station is currently unavailable.

 

October 3, 2018 10:59 am  #6


Re: No More U.S. Super Bowl Ads On Cdn. TV Thanks To New Trade Deal

I think this has more to do with the NFL than it has to do with Bell Media. As an example, how much is FOX willing to pay to have exclusive rights to show the game in Canada. Would they be willing to pay the NFL anything at all.
So I think this has everything to do with the NFL losing money and nothing to do with Bell Media.

 

October 3, 2018 11:06 am  #7


Re: No More U.S. Super Bowl Ads On Cdn. TV Thanks To New Trade Deal

Simsub is not exclusive to replacing U.S. signals. It is also done on out of market Canadian signals as well. In the GTA, the CFTO signal replaces CKCO and I believe the same thing happens in Montreal with the CFCF signal overriding Ottawa's CJOH.

 

October 4, 2018 3:37 pm  #8


Re: No More U.S. Super Bowl Ads On Cdn. TV Thanks To New Trade Deal

I've always found the complaints about not seeing U.S. commercials as one of the most pathetic reasons to send ire to the CRTC. By the time they had made the exception, all of those ads were going up on YouTube anyway. 

 

November 27, 2018 9:49 am  #9


Re: No More U.S. Super Bowl Ads On Cdn. TV Thanks To New Trade Deal

Next to the annual thread about when CHFI will go all Christmas, this is the one story that won't seem to go away. This latest decision came out earlier this month and it's still by no means final. But barring any late Supreme Court ruling in December, it now appears Canadians will be able to watch all those Super Bowl ads next February after all.

Because the new Free Trade Agreement, called USMCA, isn't officially signed, the CRTC has ruled CTV must abide by the original order to not stop the American feed from showing here on simsub. This thing just keeps getting more and more complicated, but there are millions of dollars involved for this one event. 

While I admit a bit of schadenfreude at seeing Bell disappointed again, I do get tired of the company constantly implying they can't show any Canadian ads and it's bankrupting them. All this move does is allow the American feed (this year on CBS) to be provided unimpeded to Canadian cable/sat subscribers. Where viewers choose to watch it is entirely up to them. 

Last year, Bell tried a watch-to-win contest, giving away money and prizes to bribe eyeballs to their channels. They could do that again, but all of this may be moot - the coming court ruling could allow things to stand or turn the tide in Bell's favour. (My guess is that they'll rule in favour of the broadcaster, but we'll see.)

Either way, as so often happens, this contest promises to be a lot more entertaining than the one that takes place on the field next Feb. 3rd. 


Canadians will still be watching American Super Bowl ads after CRTC refuses to change policy despite USMCA deal

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