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May 20, 2018 3:33 pm  #1


Jingle all the way!

Here is an interesting industry blog post about how Jingles still stand out in radio advertising...

http://blog.leightonbroadcasting.com/blog/the-importance-of-jingles-for-advertising-your-business

So big yella...what are some if your fave jingles of all time?

Some that come to mind are the ones used by Pizza Pizza, 967-11-11 made them easy to remember and accessible, especially after a long night of debauchery and you come home hungry.

Also, The We do it all for you jingle was memorable too...and written by Barry Manilow no less!

One of my all time fave jingles and radio campaigns was done to promote radio advertising as a key way to reach your market...

Stan Freberg was the creative mind behind this campaign and Jazz great Sarah Vaughan belts it out like no one's business...

Here is the link...







Now your turn, what is your fave jingle and do you find that they work well for the radio medium?





 


The world would be so good if it weren't for some people...
 

May 21, 2018 11:39 am  #2


Re: Jingle all the way!

Giant Carpet.  (hee, hee, hee, ha, ha, ha). 😆